Luxury shade that feels right at home

Durability and design in equal measure

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Backyards are hard on cheap shade

Sun, wind, and daily use expose weak frames and fading fabric fast. Your backyard deserves shade built to last, not something you’ll be shopping for again next season.

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One Season and It’s Done

Sun, wind, and occasional storms reveal weak construction quickly. Many homeowners find themselves shopping for a replacement far sooner than expected.

Wobbly in the Wind

Backyards aren’t controlled environments. Without structural integrity and proper base selection, instability becomes frustrating and sometimes unsafe.

Fading and Fraying Fabric

UV exposure doesn’t take long to dull color and weaken material. Outdoor shade should age gracefully, not deteriorate visibly.

Overpaying for “Luxury”

Premium pricing doesn’t always mean premium construction. Homeowners deserve durability and design without inflated markups.

Your backyard deserves more than disposable shade. We engineer umbrellas built to last — refined, durable, and priced without unnecessary markups.

The products homeowners love most

The Aurora

Fiberglass or aluminum cantilever umbrella

How design changes your space

Test the look before you commit. Toggle between simple design options to understand how subtle shifts in detail can reshape the overall atmosphere of your space.

 

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Frequently asked questions

What makes a Frankford umbrella suitable for resort and hotel environments?

Our hospitality umbrellas are engineered for daily commercial use, with corrosion-resistant frames, marine-grade fabrics, and flexible rib systems designed to perform in wind and high-traffic environments. They’re built to maintain both structural integrity and aesthetic presence over time.

Can your umbrellas withstand coastal conditions?

Yes. Many of our hospitality projects are in coastal and high-humidity environments. We use marine-grade fabrics, stainless steel hardware, and corrosion-resistant materials specifically chosen to perform in salt air and intense sun exposure.

Do you offer replacement parts and ongoing service support?

We do. Our products are designed to be serviceable, and replacement parts can be made available. While Frankford does not currently offer pickup services, we are happy to service your umbrella if you ship it to our headquarters. When something needs attention, our team is ready to respond quickly by phone or email.

Do you work directly with designers and procurement teams?

Yes. We regularly collaborate with hospitality designers, architects, purchasing departments, and equipment distributors. Whether you’re working from spec or starting from scratch, we support the process from selection through installation.

Can umbrellas be customized to match our brand standards?

Absolutely. We offer a wide range of fabric colors, frame finishes, valence styles, and custom-branding options to ensure consistency with your property’s aesthetic. For multi-location brands, we can help maintain visual continuity across sites. Explore all of our fabric options and learn more about our custom-branded options

Do you offer warranty coverage for hospitality projects?

Yes. Our umbrellas and their various components are backed by manufacturer warranties covering frames, fabrics, and more. Specific coverage varies by model, and our team is happy to walk through details during the specification process. Visit our warranties page for more information.

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