catalog-icon.svg The 2027 Frankford Umbrellas Catalog

Premium shade for hospitality spaces

Where luxury and endurance are one

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Designed for the Realities of Hospitality

In a resort environment, shade is as important for shaping the guest experience as it is blocking the sun. From first impressions at the pool to sunset cocktails on the terrace, every little detail carries your brand down to the last stitch.

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For guests who notice everything

Umbrellas aren’t background. They anchor your outdoor aesthetic. They’re photographed, shared, and enjoyed by your guests every day.

For the elements that don’t take time off

Wind, salt air, constant repositioning, and high guest turnover demand materials that flex, resist corrosion, and endure repeated use without looking tired mid-season.

For busy teams without the option 
of downtime

When something needs attention, you can’t wait weeks for answers or replacement parts. Responsive support and serviceable construction aren’t luxuries; they’re requirements.

For consistency that protects your brand

Whether you’re outfitting one property or rolling out across multiple locations, every umbrella should perform—and present—the same way.

We design hospitality shade differently because that’s what it demands. Real performance. High design. Human service. And surprising affordability.

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The products our hospitality partners love most
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The Aurora

Fiberglass or aluminum cantilever umbrella

How design changes your space

Test the look before you commit. Toggle between simple design options to understand how subtle shifts in detail can reshape the overall atmosphere of a space.

 

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Their words, our reasons
to keep aiming higher

“We are thrilled with the appearance and durability of our Frankford umbrellas. They have transformed our large outdoor patio space into a true gathering place for the community that our Boston South End cafe serves.”

Bryan Timko, CEO, Life Alive Cafes

Frequently asked questions

What makes a Frankford umbrella suitable for resort and hotel environments?

Our hospitality umbrellas are engineered for daily commercial use, with corrosion-resistant frames, marine-grade fabrics, and flexible rib systems designed to perform in wind and high-traffic environments. They’re built to maintain both structural integrity and aesthetic presence over time.

Can your umbrellas withstand coastal conditions?

Yes. Many of our hospitality projects are in coastal and high-humidity environments. We use marine-grade fabrics, stainless steel hardware, and corrosion-resistant materials specifically chosen to perform in salt air and intense sun exposure.

Do you offer replacement parts and ongoing service support?

We do. Our products are designed to be serviceable, and replacement parts can be made available. While Frankford does not currently offer pickup services, we are happy to service your umbrella if you ship it to our headquarters. When something needs attention, our team is ready to respond quickly by phone or email.

Do you work directly with designers and procurement teams?

Yes. We regularly collaborate with hospitality designers, architects, purchasing departments, and equipment distributors. Whether you’re working from spec or starting from scratch, we support the process from selection through installation.

Can umbrellas be customized to match our brand standards?

Absolutely. We offer a wide range of fabric colors, frame finishes, valence styles, and custom-branding options to ensure consistency with your property’s aesthetic. For multi-location brands, we can help maintain visual continuity across sites. Explore all of our fabric options and learn more about our custom-branded options. 

Do you offer warranty coverage for hospitality projects?

Yes. Our umbrellas and their various components are backed by manufacturer warranties covering frames, fabrics, and more. Specific coverage varies by model, and our team is happy to walk through details during the specification process. Visit our warranties page for more information.

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Inspiration & Ideas

Discover real-world installations, design insights, and ideas to elevate your next hospitality project.

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Shade designer

Intelligent luxury starts with intelligent, personalized decisions. Start customizing with our interactive design tool today.