catalog-icon.svg The 2027 Frankford Umbrellas Catalog

trade-retailers-header.png

Become a Frankford authorized retailer

Stand out from mass-market shade. As an authorized Frankford retailer, you’ll offer durable, design-forward umbrellas that command attention on the floor — and deliver long-term value your customers appreciate.

Let's get started

Your partner in premium shade

Great products don’t sit, they sell. As an authorized Frankford retailer, you gain access to a heritage brand customers trust, margins that make sense, and shade solutions built to outperform mass-market alternatives.

Become an Authorized Retailer

A Product That Commands the Floor

With refined finishes, premium fabrics, and commercial-grade construction, Frankford Umbrellas give customers something they can see — and feel — the difference in.

Built to Last Means Fewer Returns

Durability protects your margins. Our resilient frames and performance fabrics are engineered for long-term use, reducing the churn and dissatisfaction that come with disposable shade.

A Brand With 125+ Years of Credibility

Customers buy confidence. Frankford’s heritage and manufacturer-backed reputation give your team a story worth telling, and a product worth selling.

Responsive, Direct Support

We work directly with our retail partners to provide timely communication, product guidance, and consistent supply. When questions arise, you’re talking to the source.

What our retail partners are saying

“Frankford is always coming out with new styles while keeping function in mind. Not only have we built a great partnership with the team, our customers request the brand and know they are getting the best product and customer service.”

-Stephanie Stegman Elegant Outdoor Living - Bonita Springs, FL

Featured product:
The Monterey Umbrella

Proof that strength and beauty can coexist. The Monterey pairs architectural presence with commercial-grade construction built to stand up to sun, wind, and real-world use. For backyards, boardwalks, and everywhere in between.

See the Monterey
monterey_umbrella.jpg
Umbrellas Umbrellas Cabanas Cabanas Beach Beach Accessories Accessories

Frequently asked questions

How do I become an authorized Frankford retailer?

Complete the inquiry form on this page and tell us about your showroom, customer base, and region. Our team will review your information and follow up to discuss partnership opportunities.

Is there a minimum order requirement?

Order minimums vary depending on product line and season. We’ll review expectations during the onboarding process to ensure a strong fit for both parties.

What types of retailers are the best fit for Frankford?

We partner with brick-and-mortar retailers specializing in outdoor living, patio furniture, garden centers, and poolside furnishings who value quality over commodity pricing.

Do you provide product training or sales support?

Yes. We offer product knowledge resources and guidance to help your team confidently communicate Frankford’s value and differentiation.

Are replacement parts available for customers?

Yes. Our umbrellas are designed to be serviceable, and replacement components are available — extending product life and supporting long-term customer satisfaction.

Partner with the source

Work with the manufacturer behind one of the industry’s top suppliers of performance-driven shade. Apply below to explore the benefits of becoming an authorized retailer of Frankford Umbrellas.

image_hero.jpg

Shade designer

Intelligent luxury starts with intelligent, personalized decisions. Start customizing with our interactive design tool today.
Get started